Scientific name: Callicarpa bodinieri var. giraldii ‘Profusion’
Synonym: Callicarpa bodinieri ‘Profusion’
Family: LAMIACEAE
Common names: “Beauty berry”
Plant Type: Deciduous shrub
Conditions:
Zone: 6-8
Light: Full sun best – part shade
Exposure: Sheltered
Soil: Average, fertile
Moisture: Well drained
Aesthetic:
Plant Size: H 5-6′ W 3-5′
Leaf and Stem shape: Lanceolate leaves, purplish when young, turning rosy-pink in autumn
Flower: small, lilac like flowers followed by violet-purple berries in compact clusters
Pruning: No reason to prune this other then to control size and DDD, older shrubs might require renovation pruning by removing 1/3 of older stems
Maintenance: Low
Landscape use: Mixed border, hedgerows, shrub plantings, cut flowers, cottage
Propagate: By cuttings
Pests & Disease: None but the deer?
Comments: ~AGM winner, self fertile, but with more than one and different species produces better berries, several shrubs grown together ensures pollination for successful fruiting
Cultivars: C. americana – looks tidier with the berries in tighter bunches
Vancouver Island Grows 